Optimization
Explore the differences between theme-based and tactical roadmaps and deepen your understanding of how theming can unlock stakeholder buy-in.
by Natalie Thomas // 14 min read
Good Question
Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.
by Natalie Thomas // 3 min read
Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.
by Natalie Thomas // 5 min read
Data & Analytics
Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.
by Natalie Thomas // 11 min read
We’re sharing the true meaning of data-backed decision-making and how rapid validation can help you get there.
by Natalie Thomas // 8 min read
Wireframing provides a blueprint for your website. Without it, you waste resources on a design that doesn't convert or satisfy users.
by Natalie Thomas // 13 min read
With the help of our proprietary ROPES framework, SaaS companies can leverage product-led growth and boost conversions.
by Natalie Thomas // 17 min read
Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.
Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.