Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
What is a good conversion rate? What conversion rate should you benchmark your website against? In this Insight we’ll look at what we believe to be the optimal conversion rate for any ecommerce business.
by Jon MacDonald // 9 min read
Google Analytics custom alerts help you monitor your analytics for any surprises so you can adapt quickly.
by David Hoos // 7 min read
Learn how the Users Flow report can point out roadblocks and help you make changes to enhance your user experience.
When it comes to ecommerce, feedback is essential. Here’s how the Goal Flow report can illuminate your sales funnel and improve your customer experience.
by David Hoos // 6 min read
Customer Acquisition
Discover the only two ecommerce goals that matter and how to use them to outperform the competition.
by Jon MacDonald // 7 min read
Optimization
Seven of every ten online shoppers on average bail without making the purchase. Here's how to reduce cart abandonment rate and increase conversions.
by Jon MacDonald // 22 min read
Learn about the seven key performance indicators that will help you grow your ecommerce business.
by James Sowers // 15 min read
Learn why your ecommerce site gets Google Ads clicks, but no sales—and how to improve conversions.
by Jon MacDonald // 6 min read
In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.
Jon MacDonald
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9 min read
Jon MacDonald
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9 min read
David Hoos
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7 min read
James Sowers
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15 min read
