Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.
by Natalie Thomas // 16 min read
Optimization
When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results.
by Caroline Appert // 9 min read
When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic.
by Jon MacDonald // 23 min read
Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.
by Jon MacDonald // 9 min read
Customer Acquisition
Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.
by Jon MacDonald // 11 min read
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Learn more about A/B testing with practical how-tos, examples, and tools.
by Jon MacDonald // 12 min read
Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.
by Laura Bosco // 26 min read
A full conversion rate optimization plan isn’t something you can do on your own. Here’s what you CAN do instead.
by Laura Bosco // 28 min read
Caroline Appert
//
9 min read
Natalie Thomas
//
16 min read
Caroline Appert
//
9 min read
Jon MacDonald
//
23 min read
Laura Bosco
//
26 min read
