email marketing Archives

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Customer Acquisition

How to understand, calculate, and reduce shopping cart abandonment

On average, 69.8% of all ecommerce shopping carts are abandoned before checkout. Here’s why shoppers leave and what you can do about it.

by Laura Bosco // 23 min read

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Man's hands writing email marketing tips

Customer Acquisition

Must-Have Email Marketing Tips to Boost Your Revenue

If you're looking to level up your email marketing, this article is for you. We share how to ace the 20% of email marketing strategies that lead to 80% of the financial results.

by James Sowers // 17 min read

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Customer Experience

Your Confirmation Email Starter Kit: Strategies, Best Practices, and Examples

Confirmation emails are an overlooked way to boost customer engagement and conversions. Here is our best advice for making the most of these opportunities.

by Laura Bosco // 23 min read

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Customer Acquisition

How To Turn Transactional Emails Into Revenue Generators

Transactional emails often get the highest open and click rates, which is why they are an important growth opportunity for many brands. Follow this guide to turn your transactional emails into new revenue streams.

by The Good // 9 min read

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Customer Acquisition

The Secrets of Successful Holiday Email Campaigns

Research that confirms the fundamentals of successful email marketing provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.

by Jon MacDonald // 10 min read

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Customer Acquisition

How DTC Marketing Can Build Engagement in the Inbox (Rather than Unsubscribes)

What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.

by Kristen LaFrance // 12 min read