email marketing
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Develop high-performing email programs that nurture leads, drive conversions, and strengthen customer relationships.
On average, 69.8% of all ecommerce shopping carts are abandoned before checkout. Here’s why shoppers leave and what you can do about it.
by Laura Bosco // 23 min read
If you're looking to level up your email marketing, this article is for you. We share how to ace the 20% of email marketing strategies that lead to 80% of the financial results.
by James Sowers // 17 min read
Confirmation emails are an overlooked way to boost customer engagement and conversions. Here is our best advice for making the most of these opportunities.
Transactional emails often get the highest open and click rates, which is why they are an important growth opportunity for many brands. Follow this guide to turn your transactional emails into new revenue streams.
by The Good // 9 min read
Research that confirms the fundamentals of successful email marketing provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.
by Jon MacDonald // 10 min read
Research indicates that transactional emails are opened up to 8X more often than promotional emails. They represent one of the biggest – yet most underutilized marketing opportunities.
by David Hoos // 7 min read
What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.
by Kristen LaFrance // 12 min read
Follow these five principles to create a compelling win-back email campaign that’ll help convert your inactive subscribers into purchasing customers.
by David Hoos // 9 min read
Just because something works for one brand doesn’t mean it will work for another.
by James Sowers // 5 min read
Laura Bosco
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23 min read
James Sowers
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17 min read
Jon MacDonald
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10 min read
David Hoos
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7 min read
Kristen LaFrance
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12 min read
