ecommerce

Build and optimize ecommerce experiences that drive sales, increase customer satisfaction, and maximize lifetime value. These articles cover topics like product page optimization, shopping cart enhancements, and mobile commerce best practices.

image of forest trail

ecommerce

How Online Desire Paths Lead to a Better Customer Journey

Like physical desire paths in city planning, digital desire paths help you see what your customers want, and simplify their pathway to get there.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

ecommerce

The Top 3 Loyalty Program Lessons from Amazon Prime

If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.

by David Hoos headshot David Hoos // 9 min read

direct-to-consumer

ecommerce

16 Big Manufacturer Benefits of Selling Direct-to-Consumer

Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

call to action best practices

ecommerce

Email Pop-ups – The Most Controversial Marketing Tactic Ever

The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.

by headshot of sturgill Don Sturgill // 11 min read

loyalty-post-purchase-image

ecommerce

Proof Authentic Brand Storytelling Boosts Ecommerce Sales

Snow Peak’s ecommerce site is proof positive that by crafting an authentic brand story, customers will respond by opening their wallets. These simple steps will increase any ecommerce site's sales.

by Neil Sniffen // 5 min read

customer-needs-google-analytics-goal-flow-header

ecommerce

Why Website Goals Are Key To Effective Growth

Features kill sales because they almost never advance a customer’s goals. Whats better? Find out your customer goals and create digital experiences that help them win.

by shaun tinney profile photo Shaun Tinney // 3 min read

customer experience header

ecommerce

7 Simple Ways Ecommerce Brands Can Frustrate Retailers

Many ecommerce brands rely on their retail partners for the bulk of their annual revenue. Learn how to avoid upsetting those relationships by selling direct to consumer through a brand site.

by shaun tinney profile photo Shaun Tinney // 4 min read

image of forest trail

ecommerce

The Paths Customers Take Through Your Site

The path to increased sales is through understanding that a customer's journey through a website has nothing to do with the way that a company is organized.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 3 min read

ecommerce effectiveness

ecommerce

How to Design Effective International Customer Experiences

The question is not if you should make your store visible to shoppers in other countries. Rather, it is whether or not you want to make it easy for them to buy from you.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read