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        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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Optimization

How To Measure (And Improve) Your CRO Program In Each Stage Of Business

From startup to enterprise, here’s how to make sure you have a healthy CRO program at three business stages.

by laura-bosco-profile-picture Laura Bosco // 16 min read

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Customer Acquisition

Five Ecommerce Landing Page Fundamentals You Have To Master

To get more sales and write copy that converts, follow these five landing page fundamentals. Make sure every word on the page helps your visitors get closer to a solution.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Data & Analytics

Digital Transformation and the Future of Ecommerce

Digital transformation isn't a trend or buzz phrase. It's the evolution of how business is conducted in the digital age.

by Big Commerce company logo BigCommerce // 15 min read

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Data & Analytics

How Your Ecommerce Business Can Thrive in an Economic Downturn

With the global economy screeching to a halt amid the rapid spread of the coronavirus, how do you plan to keep your ecommerce business profitable?

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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Customer Acquisition

How to Offer Free Shipping the Right Way

Offering free shipping increases conversions, but when it's done poorly, it can hurt your bottom line. To do it right, you need to tailor it to your business.

by David Hoos headshot David Hoos // 9 min read

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Data & Analytics

6 Common Types of Ecommerce Fraud and How to Fight Them

Ecommerce fraud takes many forms, including account takeover fraud, friendly fraud, card testing fraud, and more. To reduce the impact ecommerce fraud has on your store, you need to understand the specific fraud type and source.

by Bolt Company logo Bolt // 12 min read

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Data & Analytics

How RFM Analysis Helps You Segment and Convert Customers Better

RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.

by David Hoos headshot David Hoos // 8 min read

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customer-needs-google-analytics-goal-flow-header

Data & Analytics

A User’s Guide to Google Analytics Users Flow Report

Learn how the Users Flow report can point out roadblocks and help you make changes to enhance your user experience.

by David Hoos headshot David Hoos // 7 min read

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Optimization

How to Use Comparative Reviews to Inspire Experiment Ideas

It’s not always wise to copy others, but you can develop good test ideas through comparison. Here’s how to get started with effective comparative reviews.

by David Hoos headshot David Hoos // 17 min read

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