eManualOnline website being displayed on several device screens

Optimization

Being Bold Brings Big Benefits (like a £530K increase in annualized revenue)

How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.

by caroline appert profile picture Caroline Appert // 6 min read

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two computer screens showing visual design in progress

Optimization

The Fundamentals of Visual Design and Why You Need It

Visual design utilizes imagery and visual cues to improve the overall user experience. Learn its fundamental principles and see some best-in-class examples.

by Maria Balus profile photo Maria Balus // 12 min read

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customer making a purchase on an ecommerce website and increasing revenue and conversion rate as a result of a winning test

Optimization

Winning Tests & What The Learnings Can Teach Your Brand

These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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group of engaged people using different devices due to ecommerce personalization

Customer Experience

Using Ecommerce Personalization to Deliver Engaging Customer Experiences

Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.

by maggie paveza Maggie Paveza // 14 min read

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episode title with Jon and Ryan's photos

Drive & Convert

Drive and Convert (Ep. 072): Where Should Startups Get Their Initial Traffic?

Which traffic drivers are best for startups? And what are the best platforms and tools for getting started? In this episode, Jon and Ryan share how they guide startups to get initial traffic and create demand for their product.

by caroline appert profile picture Caroline Appert // 35 min read

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episode 71 title featuring pictures of Jon & Ryan

Drive & Convert

Drive and Convert (Ep. 071): Leverage Cross-Selling And Upselling For Increased AOV

In this episode, Jon and Ryan kick off the New Year by discussing two prevalent tactics: cross-selling and upselling. They discuss the difference between the two, when to introduce them to buyers and how you can implement them for your brand.

by caroline appert profile picture Caroline Appert // 29 min read

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Preview of The Good website and logo with the 12 Days of Teardowns logo

Optimization

12 Website Reviews By Experts in Conversion Optimization

We’re recapping our 12 days of teardowns campaign. Explore this year’s conversion-focused website reviews and actionable advice.

by caroline appert profile picture Caroline Appert // 5 min read

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budget planning title card

Drive & Convert

Drive and Convert (Ep. 070): Budget Planning for Website Traffic in 2023

In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to include in your budget plan and what doesn’t need to be prioritized.

by caroline appert profile picture Caroline Appert // 27 min read

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Coder working on test idea for website

Optimization

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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