Optimization
Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.
by Natalie Thomas // 10 min read
Drive & Convert
This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.
by Jon MacDonald // 26 min read
Data & Analytics
Unlock your digital potential with our guide on measuring against top optimization teams. Ditch generic benchmarks and leverage a 5-Factors Scorecard™ for a nuanced approach to success.
by Katie Encabo // 10 min read
Here are the things you should be asking an optimization team to determine if they are the right fit for you and your company.
by Jon MacDonald // 13 min read
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
Good Question
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
Customer Experience
Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.
by Caroline Appert // 13 min read
Don’t miss the opportunity to set yourself up for success in 2024. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
by Katie Encabo // 6 min read
Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.
by Maggie Paveza // 7 min read
Katie Encabo
//
6 min read
Natalie Thomas
//
10 min read
Jon MacDonald
//
26 min read
Maggie Paveza
//
6 min read
Caroline Appert
//
3 min read
