Optimization
Here are the things you should be asking an optimization team to determine if they are the right fit for you and your company.
by Jon MacDonald // 13 min read
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
Good Question
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
Customer Experience
Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.
by Caroline Appert // 13 min read
Don’t miss the opportunity to set yourself up for success in 2024. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
by Katie Encabo // 6 min read
Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.
by Maggie Paveza // 7 min read
You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.
by Jon MacDonald // 8 min read
There's nothing more valuable than a happy customer. They are essential to building trust with your potential buyers through product reviews.
by Caroline Appert // 11 min read
We’re sharing the true meaning of data-backed decision-making and how rapid validation can help you get there.
by Natalie Thomas // 8 min read