Skip to Content
Primary Menu
The Good
Optimizing Digital Experiences
  • SaaS Optimization
    • How We Help
      • Increase Registration
      • Improve Onboarding
      • Monetize Free Users
      • Improve Retention
      • Increase Referrals
      • Mitigate Cancellations
      • Explore the DXO Program™
    • Results
      • Autodesk grew subscriptions by 11%
      • IDX increased B2C registrations by 20%
      • The Economist increased paid subscription conversions by 5%
      • Helium 10 increased registrations by 12%
      • View All Case Studies →
    • Featured Insight
      • Learn the secret to the strategic value of ongoing SaaS user research.

        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

        Read More →
      • View All Insight Articles →
  • Ecommerce Optimization
    • How We Help
      • Improve User Experience
      • Improve ROAS
      • Convert More Customers
      • Decrease Abandonment
      • Understand Your Customers
      • Validate Design Decisions
      • Explore the DXO Program™
    • Results
      • Xerox increased revenue by 18.9% on product page visits
      • MillerKnoll improved directional guidance
      • MasterCraft had 33:1 ROI optimizing for high-consideration shoppers
      • Munchkin decreased bounce rates
      • View All Case Studies →
    • Featured Insight
      • Header - customer journey map

        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

        Read More →
      • View All Insight Articles →
  • Insights
  • Talk to an Expert
  • Search
cross border ecommerce header image

Data & Analytics

How to Launch a Successful Cross-Border Ecommerce Strategy

Cross-border ecommerce is becoming an essential element to growing and scaling an ecommerce business. This Insight takes a closer look at why that is.

by Rudy Klobas // 13 min read

Read More →

Customer Experience

The Essential Website Accessibility Guidelines

Web content accessibility guidelines are becoming more strict each year. Now is the time to optimize your site to meet the needs of rapidly changing accessibility requirements.

by Rudy Klobas // 11 min read

Read More →
ecommerce fraud header

Data & Analytics

6 Common Types of Ecommerce Fraud and How to Fight Them

Ecommerce fraud takes many forms, including account takeover fraud, friendly fraud, card testing fraud, and more. To reduce the impact ecommerce fraud has on your store, you need to understand the specific fraud type and source.

by Bolt Company logo Bolt // 12 min read

Read More →

Optimization

How to Increase Engagement & Conversions with Interactivity

Interactive elements are an effective way to increase engagement with your visitors, increasing the likelihood they will convert.

by David Hoos headshot David Hoos // 7 min read

Read More →
Banner image

Optimization

Getting Started With Mobile Commerce in 2020

As mobile devices quickly become the consumer’s preferred option for online shopping, it’s important that brands stay ahead of the curve and provide a seamless buying experience for their customers.

by Rudy Klobas // 9 min read

Read More →
create urgency for your ecommerce store - header

Customer Acquisition

8 Tactics to Create Urgency and Increase Conversions on Your Ecommerce Website

Creating a sense of urgency can benefit your ecommerce store in more ways than you’d think. This Insight looks at eight practical methods for driving urgency on an ecommerce website.

by Rudy Klobas // 11 min read

Read More →
types of customers header

Customer Acquisition

7 Types of Customers and How to Convert Each of Them

You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

Read More →

Customer Acquisition

Preparing Your Ecommerce Store For The 2020 Holiday Season

In this Insight we outline a plan to help ecommerce businesses prepare for the 2019 holiday shopping season.

by Rudy Klobas // 10 min read

Read More →

Optimization

9 Critical Questions to Ask Before Hiring a Conversion Rate Optimization Agency

Here’s a checklist of questions you can use to make sure the conversion rate optimization service you choose can handle the job you need to be accomplished.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

Read More →

Posts pagination

← Previous 1 … 18 19 20 … 29 Next →
Get expert answers to pressing and complex questions on digital experience optimization.
Subscribe now
  • Digital Experience Optimization Program™
    • Explore The Program →
  • Case Studies
    • Xerox
    • Swiss Gear
    • The Economist
    • Munchkin
    • View All Case Studies →
  • Resources
    • Good Question Newsletter
    • Insight Articles
    • Drive & Convert Podcast
    • Optimization Books
    • 5-Factors Scorecard™
  • Company
    • About The Good
    • B Corp Profile
    • Careers
    • Privacy Policy
    • Contact Us
  • Products by The Good
    • UserInput – A customer research tool for ecommerce brands
    • Commerce Critiques – Fast, affordable CRO assessments

Our mission is to remove all the bad digital experiences until only the good remain.

© 2025 The Good Group, Inc.

B Corporation Certified

Get In Touch

Phone: +1(503)488-5935

New Client Inquiries: bizdev@thegood.com

General Inquiries: hello@thegood.com