Drive & Convert

Drive and Convert (Ep. 003): COVID-19 and Ecommerce

How should online businesses react to the economic disruption caused by the pandemic? Find out in the third episode of the Drive and Convert podcast.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 32 min read

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Drive & Convert

Drive and Convert (Ep. 002): Goal Setting for Conversion Rate Optimization

Are your optimization goals aligned with your overarching business goals? Find out in the second episode of the Drive and Convert podcast.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 32 min read

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Drive & Convert

Drive and Convert (Ep. 001): Goal Setting for Paid Search

Are your marketing goals lining up with the goals you've set to grow your business overall? Find out in the first episode of the Drive and Convert podcast.

by Jon MacDonald // 30 min read

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Data & Analytics

The Future of Ecommerce in 2020: Six Trends to Watch

We’ll be addressing the trends and opportunities that we've identified in the ecommerce industry for the coming year.

by Rudy Klobas // 12 min read

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Customer Experience

Why Custom Packaging is Essential to Creating a Consistent Brand Experience

Custom product packaging plays an important role in maintaining a consistent brand experience offline.

by Phil Forbes // 8 min read

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Data & Analytics

Beyond Vanity Metrics: Understanding the Depth of Ecommerce Conversion Optimization

True ecommerce conversion optimization goes far beyond surface level tweaks and simple A/B tests. It involves thorough data analysis, identifying strategic areas for improvement, testing hypotheses, and iteration for compounding growth.

by The Good // 16 min read

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Optimization

How to Approach A/B Test Design for the Clearest Results

What's the optimal approach to running an A/B testing program on your website? This Insight looks at how you should approach experimentation so you can collect the clearest and most impactful results.

by profile picture of Ethan Ethan Cotton // 6 min read

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Optimization

How to Quickly Get Started with Ecommerce Optimization

Trying to get started with ecommerce optimization? Start your journey by following this central pathway and these actionable tips.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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Customer Acquisition

How DTC Marketing Can Build Engagement in the Inbox (Rather than Unsubscribes)

What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.

by Kristen LaFrance // 12 min read

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