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Wheelership Case Study - Narrative Header

Conversion Rate Optimization

Little-by-little: small steps that make a big difference (like over $2 million in annualized revenue)

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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The Telegraph Case Study

Conversion Rate Optimization

How The Telegraph increased conversion rates while improving subscriber quality 

This is how a partnership between The Good & The Telegraph resulted in reduced cancellations and improved subscriber quality.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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a/b testing examples

Conversion Rate Optimization

What is A/B Testing (+ Five A/B Testing Examples You Can Steal)

Learn more about A/B testing with practical how-tos, examples, and tools.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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how to increase conversions, idx case study

Conversion Rate Optimization

Expanding From B2B to B2C (& Increasing Sign-ups By 20% In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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off season strategy and strategic website optimization header

Data & Analytics

How Sears Lost Competitive Advantage – Beware of This Fallacy

In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Customer Experience

The Top 3 Loyalty Program Lessons from Amazon Prime

If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.

by David Hoos headshot David Hoos // 9 min read

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bombas case study header

Conversion Rate Optimization

Case Study: How To Convert First Time Visitors Like Bombas

Only 0.25% of new visitors to your site will buy on their first visit. This past weekend, we bought something on our first visit to a new-to-us site and lived to write the Case Study about our experience.

by Dan Weinsoft Dan Weinsoft // 11 min read

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