Optimization
Andy Lightman, expert marketer and ecommerce leader, built an effective growth engine that contributed to more than doubling Fully’s ecommerce business. He is sharing his pointers for keeping a team focused on measurable business outcomes.
by Caroline Appert // 12 min read
How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.
by Caroline Appert // 9 min read
How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.
by Caroline Appert // 6 min read
by Jon MacDonald // 13 min read
This is how a partnership between The Good & The Telegraph resulted in reduced cancellations and improved subscriber quality.
by Jon MacDonald // 16 min read
Learn more about A/B testing with practical how-tos, examples, and tools.
by Jon MacDonald // 12 min read
How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.
by Jon MacDonald // 17 min read
Data & Analytics
In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.
by Jon MacDonald // 9 min read
Customer Experience
If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.
by David Hoos // 9 min read