Conversion Rate Optimization
Andy Lightman, expert marketer and ecommerce leader, built an effective growth engine that contributed to more than doubling Fully’s ecommerce business. He is sharing his pointers for keeping a team focused on measurable business outcomes.
by Caroline Appert // 12 min read
How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.
by Caroline Appert // 9 min read
How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.
by Caroline Appert // 6 min read
by Jon MacDonald // 13 min read
This is how a partnership between The Good & The Telegraph resulted in reduced cancellations and improved subscriber quality.
by Jon MacDonald // 16 min read
Learn more about A/B testing with practical how-tos, examples, and tools.
by Jon MacDonald // 12 min read
How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.
by Jon MacDonald // 17 min read
Data & Analytics
In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.
by Jon MacDonald // 9 min read
Customer Experience
If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.
by David Hoos // 9 min read
Jon MacDonald
//
9 min read
Caroline Appert
//
12 min read
Jon MacDonald
//
13 min read
David Hoos
//
9 min read