case study

Real-world examples of successful optimization projects, complete with methodologies, challenges, and implementation details.

case study

How Kalah Arsenault’s Team Stood Up An A/B Testing Program & Doubled Volume With A New Prioritization Model

by caroline appert profile picture Caroline Appert // 8 min read

Emma Leyden - Human-Centered Product Management Advice

case study

How Emma Leyden’s Approach to Human-Centered Product Management Delivers Results

Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.

by caroline appert profile picture Caroline Appert // 13 min read

the website home page for trueCABLE.

case study

How trueCABLE’s Customer-Centered Mindset Laid The Foundation For An Experimentation Practice

We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.

by caroline appert profile picture Caroline Appert // 8 min read

ANDY LIGHTMAN PROFILE - FEATURE IMAGE

case study

How Andy Lightman’s Ecommerce Philosophy Created Millions in Revenue

Andy Lightman, expert marketer and ecommerce leader, built an effective growth engine that contributed to more than doubling Fully’s ecommerce business. He is sharing his pointers for keeping a team focused on measurable business outcomes.

by caroline appert profile picture Caroline Appert // 12 min read

Dynojet website open on desktop and mobile devices

case study

How Removing Assumptions and Bringing in an Outside Perspective Led to Over $5 Million in Annualized Revenue Gains

Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.

by caroline appert profile picture Caroline Appert // 6 min read

customer using card to pay for paywall strategy

case study

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas headshot Natalie Thomas // 13 min read

Photo of Studio M website and logo

case study

Encouraging A “Test And Learn” Culture To Keep Innovation Fresh After 30 Years In Business

How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.

by caroline appert profile picture Caroline Appert // 9 min read

eManualOnline website being displayed on several device screens

case study

Being Bold Brings Big Benefits (like a £530K increase in annualized revenue)

How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.

by caroline appert profile picture Caroline Appert // 6 min read

laird case study

case study

How Laird Superfood’s Team Saw 17:1 ROI On Optimization Efforts with a “Stay Curious, Test To Learn” Mindset

by caroline appert profile picture Caroline Appert // 10 min read