Conversion Rate Optimization
by Jon MacDonald // 13 min read
This is how a partnership between The Good & The Telegraph resulted in reduced cancellations and improved subscriber quality.
by Jon MacDonald // 16 min read
Learn more about A/B testing with practical how-tos, examples, and tools.
by Jon MacDonald // 12 min read
How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.
by Jon MacDonald // 17 min read
Data & Analytics
In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.
by Jon MacDonald // 9 min read
Customer Experience
If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.
by David Hoos // 9 min read
Only 0.25% of new visitors to your site will buy on their first visit. This past weekend, we bought something on our first visit to a new-to-us site and lived to write the Case Study about our experience.
by Dan Weinsoft // 11 min read
The Good
Jon MacDonald
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13 min read
David Hoos
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9 min read
Dan Weinsoft
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11 min read