Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.
by Caroline Appert // 8 min read
Andy Lightman, expert marketer and ecommerce leader, built an effective growth engine that contributed to more than doubling Fully’s ecommerce business. He is sharing his pointers for keeping a team focused on measurable business outcomes.
by Caroline Appert // 12 min read
How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.
by Caroline Appert // 9 min read
How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.
by Caroline Appert // 6 min read
by Jon MacDonald // 13 min read
“The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’” - David Humber, Head of Conversion at The Telegraph
by Jon MacDonald // 16 min read
Learn more about A/B testing with practical how-tos, examples, and tools.
by Jon MacDonald // 12 min read
How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.
by Jon MacDonald // 17 min read
In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.
by Jon MacDonald // 9 min read
Jon MacDonald
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9 min read
Caroline Appert
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8 min read
Jon MacDonald
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13 min read
