customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
a/b testing
The ultimate goal of an A/B test is to build on the learnings from previous experiments and use those insights improve the pages being tested. Here's where to begin.
by Rudy Klobas // 8 min read
conversion rate optimization
With the global economy screeching to a halt amid the rapid spread of the coronavirus, how do you plan to keep your ecommerce business profitable?
by Jon MacDonald // 13 min read
A Q & A with George Wojciechowsky – Co-Founder of ShipBob. In this webinar, George discusses the ecommerce trends that his team at ShipBob have identified over the last month of economic slowdown.
by The Good // 40 min read
A Q & A with Dan Weinsoft of Goodr Sunglasses. Learn how Dan and his team at Goodr are continuing to drive sales growth, even during times of economic uncertainty.
by The Good // 25 min read
A Q & A with Jeff Sheldon of Ugmonk. Learn how Jeff is pivoting his business to meet the needs of his customers during the pandemic.
by The Good // 36 min read
An “Ask-Me-Anything” (AMA) with Jon MacDonald & Ryan Garrow.
by The Good // 1 min read
We’ll be addressing the trends and opportunities that we've identified in the ecommerce industry for the coming year.
by Rudy Klobas // 12 min read
True ecommerce conversion optimization goes far beyond surface level tweaks and simple A/B tests. It involves thorough data analysis, identifying strategic areas for improvement, testing hypotheses, and iteration for compounding growth.
by The Good // 16 min read
Cross-border ecommerce is becoming an essential element to growing and scaling an ecommerce business. This Insight takes a closer look at why that is.
by Rudy Klobas // 13 min read
Rudy Klobas
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8 min read
Jon MacDonald
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13 min read
