Insights Hub User Research & Testing

User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

conversion rate optimization

The Future of Ecommerce in 2020: Six Trends to Watch

We’ll be addressing the trends and opportunities that we've identified in the ecommerce industry for the coming year.

by Rudy Klobas // 12 min read

data driven marketing - customer acquisition costs google analytics reports

conversion rate optimization

Beyond Vanity Metrics: Understanding the Depth of Ecommerce Conversion Optimization

True ecommerce conversion optimization goes far beyond surface level tweaks and simple A/B tests. It involves thorough data analysis, identifying strategic areas for improvement, testing hypotheses, and iteration for compounding growth.

by The Good // 16 min read

conversion rate optimization

How to Launch a Successful Cross-Border Ecommerce Strategy

Cross-border ecommerce is becoming an essential element to growing and scaling an ecommerce business. This Insight takes a closer look at why that is.

by Rudy Klobas // 13 min read

conversion rate optimization

6 Common Types of Ecommerce Fraud and How to Fight Them

Ecommerce fraud takes many forms, including account takeover fraud, friendly fraud, card testing fraud, and more. To reduce the impact ecommerce fraud has on your store, you need to understand the specific fraud type and source.

by Bolt // 12 min read

data driven

How RFM Analysis Helps You Segment and Convert Customers Better

RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.

by David Hoos // 8 min read

data driven

B2C Marketers: It’s Time to Invest in Better Marketing Attribution

Proper attribution will help your business continually improve and optimize your marketing efforts, ultimately growing the conversion rate of your site.

by Cara Hogan // 6 min read