customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.
by Laura Bosco // 37 min read
conversion rate optimization
Digital transformation isn't a trend or buzz phrase. It's the evolution of how business is conducted in the digital age.
by BigCommerce // 15 min read
What is a good conversion rate? What conversion rate should you benchmark your website against? In this Insight we’ll look at what we believe to be the optimal conversion rate for any ecommerce business.
by Jon MacDonald // 9 min read
a/b testing
The ultimate goal of an A/B test is to build on the learnings from previous experiments and use those insights improve the pages being tested. Here's where to begin.
by Rudy Klobas // 8 min read
With the global economy screeching to a halt amid the rapid spread of the coronavirus, how do you plan to keep your ecommerce business profitable?
by Jon MacDonald // 13 min read
A Q & A with George Wojciechowsky – Co-Founder of ShipBob. In this webinar, George discusses the ecommerce trends that his team at ShipBob have identified over the last month of economic slowdown.
by The Good // 40 min read
A Q & A with Dan Weinsoft of Goodr Sunglasses. Learn how Dan and his team at Goodr are continuing to drive sales growth, even during times of economic uncertainty.
by The Good // 25 min read
A Q & A with Jeff Sheldon of Ugmonk. Learn how Jeff is pivoting his business to meet the needs of his customers during the pandemic.
by The Good // 36 min read
An “Ask-Me-Anything” (AMA) with Jon MacDonald & Ryan Garrow.
by The Good // 1 min read
Laura Bosco
//
37 min read
BigCommerce
//
15 min read
Jon MacDonald
//
9 min read
Rudy Klobas
//
8 min read
