effective conversion strategy header

Conversion Rate Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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multivariate testing

Conversion Rate Optimization

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas Natalie Thomas // 10 min read

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how to increase conversions, idx case study

Conversion Rate Optimization

Expanding From B2B to B2C (& Increasing Sign-ups By 20% In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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ecommerce-brand-value-code-freeze

Conversion Rate Optimization

How to Take Advantage of a Code Freeze to Boost Conversions

A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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