Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.
by Maria Balus // 11 min read
Good Question
Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.
by Maggie Paveza // 2 min read
Optimization
Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.
by Jon MacDonald // 9 min read
Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.
by Natalie Thomas // 10 min read
How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.
by Jon MacDonald // 17 min read
A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.
by Jon MacDonald // 6 min read
Jon MacDonald
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17 min read
Maria Balus
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11 min read
Maggie Paveza
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2 min read
Jon MacDonald
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9 min read
Natalie Thomas
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10 min read
