Heuristics for digital experience optimization feature image

Data & Analytics

How To Solve Common Optimization Issues Using Heuristics (With Examples)

Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.

by Maria Balus profile photo Maria Balus // 11 min read

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people doing user testing

Good Question

How is user testing different from user research?

Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.

by maggie paveza Maggie Paveza // 2 min read

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effective conversion strategy header

Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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multivariate testing

Optimization

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas Natalie Thomas // 10 min read

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how to increase conversions, idx case study

Optimization

How Experimentation Allowed IDX To Expand From B2B to B2C (& Improve The Enrollment Experience In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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ecommerce-brand-value-code-freeze

Optimization

How to Take Advantage of a Code Freeze to Boost Conversions

A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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