User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

data driven tracking & analytics user research user testing

data driven

How is user testing different from user research?

Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.

by Maggie Paveza // 2 min read

consumer psychology

How Can I Better Understand And Meet Customer Expectations?

When products and services come across as very similar, understanding your customer’s expectations can be a real differentiator that separates you from your competitors.

by Jon MacDonald // 3 min read

data driven marketing - customer acquisition costs google analytics reports

benchmarks

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas // 11 min read

customer experience

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald // 12 min read

conversion rate optimization

Iterative Testing that Drove Results for Our Clients

You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.

by Jon MacDonald // 8 min read