customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
customer experience
In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.
by Jon MacDonald // 12 min read
conversion rate optimization
You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.
by Jon MacDonald // 8 min read
a/b testing
We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.
At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.
Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.
by Jon MacDonald // 9 min read
These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.
by Jon MacDonald // 6 min read
Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.
competitive analysis
Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.
by Natalie Thomas // 16 min read
Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.
by Jon MacDonald // 7 min read
Jon MacDonald
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12 min read
Natalie Thomas
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8 min read
