Conversion Tactics

Implement proven conversion tactics and strategies with the help of articles focused on improving lifetime value, increasing customer retention, and more.

customer research ecommerce repeat conversions

customer research

Ecommerce Customer Retention: How to Unlock Repeat Conversion Success

Every business needs repeat customers in order to drive growth. But that’s easier said than done. Here’s how CRO can boost ecommerce customer retention.

by Jon MacDonald // 12 min read

average order value

How to Leverage Ship-to-Store for Better Experiences (and Conversions)

With the rising threat of package theft in recent years, ship-to-store delivery options have become a necessary move for ecommerce retailers.

by David Hoos headshot David Hoos // 6 min read

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customer experience

How to Calculate and Grow a Strong Customer Lifetime Value

Customer loyalty and lifetime value go hand in hand, and have a direct impact on your bottom line. Here's how to calculate and maximize your LTV, thereby increasing revenue.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 14 min read

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customer retention

How to Design the Perfect Unboxing Experience [Step-By-Step]

The personal touches of an unforgettable unboxing experience can provide a great customer experience and grow repeat conversions.

by Jake Rheude profile photo Jake Rheude // 12 min read

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25 Proven Persuasive Writing Techniques for Website Copy That Converts

Good website copy is an essential part of conversion rate optimization. Get started with these 25 persuasive writing techniques.

by headshot of sturgill Don Sturgill // 7 min read

how to improve customer experience

checkout

Ecommerce Personalization: Are You Really Doing It Right?

Good ecommerce personalization starts with understanding exactly what it is and isn’t, and how it is employed most effectively.

by David Hoos headshot David Hoos // 10 min read

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customer research

The VoC Difference, and How to Use the Strategy Effectively

Voice of the customer (VoC) helps close the gap between what companies do, and what customers experience.

by profile photo of Brooke Brooke Cade // 7 min read

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consumer psychology

How Online Desire Paths Lead to a Better Customer Journey

Like physical desire paths in city planning, digital desire paths help you see what your customers want, and simplify their pathway to get there.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

case study

The Top 3 Loyalty Program Lessons from Amazon Prime

If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.

by David Hoos headshot David Hoos // 9 min read