In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect and deploy it on your ecommerce website.

by Caroline Appert // 34 min read

In this episode, Ryan and Jon talk about the massive changes coming to Google Ads with the introduction of Google Performance Max Campaigns. They cover how to prepare for the switch, the kinds of results brands can expect, and the potential impact on your business.

by Caroline Appert // 29 min read

In this episode, Ryan and Jon talk about how Amazon's "most successful prime day ever," and their announcement of a second prime day in Q4, will impact the holiday season for ecommerce brands. They also cover what brands should be doing now to prepare for a great Q4.

by Caroline Appert // 32 min read