Preview of The Good website and logo with the 12 Days of Teardowns logo

a/b testing

12 Website Reviews By Experts in Conversion Optimization

We’re recapping our 12 days of teardowns campaign. Explore this year’s conversion-focused website reviews and actionable advice.

by caroline appert profile picture Caroline Appert // 5 min read

budget planning title card

conversion rate optimization

Drive and Convert (Ep. 070): Budget Planning for Website Traffic in 2023

In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to include in your budget plan and what doesn’t need to be prioritized.

by caroline appert profile picture Caroline Appert // 27 min read

laird case study

case study

How Laird Superfood’s Team Saw 17:1 ROI On Optimization Efforts with a “Stay Curious, Test To Learn” Mindset

by caroline appert profile picture Caroline Appert // 10 min read

The Good team optimizing a client website using the Hierarchy of Conversions Optimization roadmap

conversion rate optimization

The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas

The roadmap for improved conversions and website optimization starts with a framework called the hierarchy of conversions. Developed at The Good, the framework helps our expert strategists determine potential impact of the changes made to a website.

by caroline appert profile picture Caroline Appert // 11 min read

data driven

The Power of Social Proof and Data-Driven Decisions with Kate Cannova

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.

Episode title card with headshot of Jon & Ryan

black friday

Drive and Convert (Ep. 067): Optimizing Your Website for Black Friday and Cyber Monday

In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday.

by caroline appert profile picture Caroline Appert // 36 min read

a woman holding pages of cro testing results

conversion rate optimization

Too Many Tests Can Kill Experimentation Programs: Here’s How

When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results.

by caroline appert profile picture Caroline Appert // 9 min read

conversion rate optimization

Drive and Convert (Ep. 065): Leveraging Social Proof To Improve Your Conversion Rate

In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect and deploy it on your ecommerce website.

by caroline appert profile picture Caroline Appert // 34 min read

conversion rate optimization

Drive and Convert (Ep. 064): Everything You Need To Know About Google Performance Max Campaigns

In this episode, Ryan and Jon talk about the massive changes coming to Google Ads with the introduction of Google Performance Max Campaigns. They cover how to prepare for the switch, the kinds of results brands can expect, and the potential impact on your business.

by caroline appert profile picture Caroline Appert // 29 min read