customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
May 14, 2025 ... conversion rate optimization. The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas. The roadmap for improved conversions and ...
Apr 13, 2021 ... ... rates. The same holds true for conversion-focused pages. As long as your conversion rate is high, it's okay if a high percentage of visitors ...
Apr 3, 2023 ... Better sign-up forms can make conversion rates soar. One company made a single change by adding “optional” to the phone field and doubled the ...
Sep 25, 2023 ... Your hosts are Jon MacDonald, founder of the good, a conversion rate optimization agency that works with e-commerce brands to help convert more ...
May 16, 2025 ... Conversion rate optimization is defined as a process that increases the percentage of users who perform a desired action on a website or app.
Feb 22, 2023 ... Every field added to a form reduces its conversion rate and increases the cost in customer time and frustration filling it out. While you're ...
Apr 13, 2021 ... On the other side of the coin, most companies believe their conversion rate abilities are keen. Use the same test. Are their conversion rates ...
Apr 13, 2021 ... Your conversion rate is like compound interest for your ecommerce sales. Optimize it, and you'll multiply your revenue exponentially.
... cost to the school. The Challenge. TreeRing came to The Good because they were suffering from a low lead-generation conversion rate. They had done some ...
