Drive & Convert

Drive & Convert is a weekly podcast that helps businesses drive more high quality traffic to their site, and convert more of that traffic into customers.

Drive and Convert Episode 117 Holiday Prep and Tech Stack.

Drive & Convert

Drive and Convert (Ep. 117): Holiday Prep & the Tech Stack for Success

This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 25 min read

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Drive and Covert Episode 116 How to Convert Free Trial Users to Paying Customers.

Drive & Convert

Drive and Convert (Ep. 116): How to Convert Free Trial Users to Paying Customers

This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 30 min read

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Drive and Convert (Ep. 115): Amazon Prime Day 2024 Insights

This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 26 min read

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Drive and Convert (Ep. 114): What is the Best Heatmap Software for Researchers?

This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

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Episode 113 Where Did Organic Click Share Go?

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Drive and Convert (Ep. 113): Where Did Organic Click Share Go?

This week on Drive and Convert, Ryan and Jon discuss the amount of clicks that go to organic listings vs. Google-owned properties and ways to pivot focus to optimize your marketing budget.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

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Drive & Convert Episode 112: Solve Common Optimization Issues Using Heuristics

Drive & Convert

Drive and Convert (Ep. 112): Solve Common Optimization Issues Using Heuristics

This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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Episode 111: Google Broad Match Is Back

Drive & Convert

Drive and Convert (Ep. 111): Google Broad Match Is Back

In this episode, Ryan and Jon discuss Google's broad match keyword feature and the best ways that brands can utilize it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 25 min read

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Episode 110: What is Digital Experience Optimization?

Drive & Convert

Drive and Convert (Ep. 110): What is Digital Experience Optimization?

In this episode, we dive into what Digital Experience Optimization(DXO) is and why this evolved approach is the best way to improve your digital journey.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 22 min read

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D&C 109 Google is Changing...Again

Drive & Convert

Drive and Convert (Ep. 109): Google is Changing… Again

If you're involved in digital marketing, own a business, or interact with any Google product, this episode is a must-listen. Jon and Ryan, seasoned professionals in the field, delve into the implications of Google’s latest updates and how they directly affect you.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 33 min read

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