traffic acquisition Archives

Drive & Convert

Drive and Convert (Ep. 084): Holiday Analysis and Adjustments

In this episode, Jon and Ryan discuss the importance for ecommerce brands to prepare ahead of time for the holiday season. They highlight the need for flexibility, creative thinking, and setting realistic expectations with finance teams.

by Angel Earnshaw // 31 min read

Drive and Convert (Ep. 083): Winning Tests and What the Learnings Can Teach You

In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.

by Angel Earnshaw // 34 min read

Drive and Convert (Ep. 082): 5 Points to Make Email Your Most Successful Marketing Channel

In this episode, Jon and Ryan discuss why you should focus on your email marketing to drive traffic, convert customers, and create an email database. They discuss five proven strategies successfully scale your email campaign.

by Angel Earnshaw // 24 min read