traffic acquisition

traffic acquisition

Drive and Convert (Ep. 125): Larger the Brand, More Complicated the Traffic

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 36 min read

traffic acquisition

Drive and Convert (Ep. 114): What is the Best Heatmap Software for Researchers?

This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

Episode 113 Where Did Organic Click Share Go?

traffic acquisition

Drive and Convert (Ep. 113): Where Did Organic Click Share Go?

This week on Drive and Convert, Ryan and Jon discuss the amount of clicks that go to organic listings vs. Google-owned properties and ways to pivot focus to optimize your marketing budget.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

Drive & Convert Episode 112: Solve Common Optimization Issues Using Heuristics

traffic acquisition

Drive and Convert (Ep. 112): Solve Common Optimization Issues Using Heuristics

This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

Episode 111: Google Broad Match Is Back

traffic acquisition

Drive and Convert (Ep. 111): Google Broad Match Is Back

In this episode, Ryan and Jon discuss Google's broad match keyword feature and the best ways that brands can utilize it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 25 min read

Episode 110: What is Digital Experience Optimization?

traffic acquisition

Drive and Convert (Ep. 110): What is Digital Experience Optimization?

In this episode, we dive into what Digital Experience Optimization(DXO) is and why this evolved approach is the best way to improve your digital journey.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 22 min read

D&C 109 Google is Changing...Again

traffic acquisition

Drive and Convert (Ep. 109): Google is Changing… Again

If you're involved in digital marketing, own a business, or interact with any Google product, this episode is a must-listen. Jon and Ryan, seasoned professionals in the field, delve into the implications of Google’s latest updates and how they directly affect you.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 33 min read

episode title

traffic acquisition

Drive and Convert (Ep. 084): Holiday Analysis and Adjustments

In this episode, Jon and Ryan discuss the importance for ecommerce brands to prepare ahead of time for the holiday season. They highlight the need for flexibility, creative thinking, and setting realistic expectations with finance teams.

by Angel Earnshaw // 31 min read

D&C episode title with photo of Ryan and Jon

traffic acquisition

Drive and Convert (Ep. 083): Winning Tests and What the Learnings Can Teach You

In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.

by Angel Earnshaw // 34 min read