customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Develop a powerful conversion rate optimization strategy · Scale sustainably · Make fast, data-backed website improvements · Stay user-centered.
May 21, 2025 ... Wrong. The conversion rate that matters most is your conversion to sales – tempered by cancellations and returns, or a dwindling lead pipeline.
Jun 9, 2021 ... Overall revenue? Conversion rate? Bounce rate? Customer acquisition cost? An abundance of data leads to an abundance of questions. We're going ...
Apr 13, 2021 ... Successfully increase conversion rates and serve multiple consumer types through a single web site by organizing website content around ...
Oct 3, 2023 ... When brands focus on conversion rate, it's typically optimizing for mobile, ad spend, and other marketing fixes.
Focus on Your Best Audience to Get the Right Traffic to Your Website or Landing Page · Unlock Amazing Growth with Market Segmentation · Drive Lead Generation ...
Apr 19, 2021 ... Before focusing on conversion rate optimization, Easton Sports was getting $4.50 in return for every dollar of digital marketing spend. That's a ...
Sep 14, 2023 ... Updating your site to meet the requirements of voice search is an essential part of conversion rate optimization. The good news is, it's not ...
Conversion Growth Calculators · Calculate How an Increased Conversion Rate Can Impact Your Website · Calculate the ROI of Decreased Funnel or Cart Abandonment ...
