customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
May 24, 2022 ... Learn how to get started with a conversion rate optimization program and where CRO fits into your overall marketing strategy.
Aug 26, 2022 ... What data is important to my goals? How am I measuring that data? What does this data tell me about my conversion rate and customers? How can ...
May 21, 2025 ... Personalized product recommendations can work to improve the user experience as well as the conversion rate of your site. In this article ...
Jun 15, 2021 ... Improve conversion rates. The ultimate goal of every ecommerce business is to increase the conversion rate. Even though you can make many minor ...
After 15+ years of industry-leading conversion rate optimization, The Good created a better solution: Digital Experience Optimization (DXO). This research- ...
May 14, 2025 ... conversion rate optimization. The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas. The roadmap for improved conversions and ...
Your conversion rate is the percentage of website visitors who take your desired action. It represents the effectiveness of many areas of your website. The ...
Feb 18, 2026 ... Finding the right conversion rate optimization partner can mean the difference between plateauing growth and unlocking millions in ...
Apr 23, 2022 ... So today, I really wanted to dive into the weeds with you about conversion rate optimization, and help our listeners get a better understanding ...