customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Apr 13, 2021 ... Conversion rate optimization always produces a direct and specific measurable impact on your bottom line. It's not particularly complicated: a ...
Apr 3, 2023 ... Conversion rate optimization is the process of leveraging data collected on your website to inform iterative website structural improvements ...
Apr 13, 2021 ... When your consumers buy into the value of what you're doing, and how you're doing it, you'll begin seeing improvements in conversion rates ...
Jun 14, 2023 ... What difference does conversion rate optimization make? Let's say you want to increase sales revenue by 20 percent. Most sales and marketing ...
May 21, 2025 ... Hence the need for Conversion Rate Optimization (CRO). One of CRO's primary goals is to increase conversions by making the overall shopping ...
Apr 23, 2022 ... Your hosts are Jon MacDonald, founder of The Good conversion rate optimization agency that works with e-commerce brands to help convert more of ...
Feb 6, 2023 ... The True Cost of Conversion Optimization Today (with Detailed Compensation Data). A data-driven comparison of the costs of building an in-house ...
May 16, 2025 ... Your conversion rates are dwindling, or maybe they've been stagnant for a while. You're keen to change that by improving your digital ...
Jun 15, 2021 ... ... your conversion rates, try harnessing your website data to make incremental improvements to your website. The strategies used in conversion rate ...
