customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
May 21, 2025 ... There is no magic number when it comes to a good conversion rate. Instead, brands should focus on continuous improvement and optimization.
May 21, 2025 ... So, where should you invest in your ecommerce site first – Search Engine Optimization (SEO) or Conversion Rate Optimization (CRO)?. Neither SEO ...
Apr 13, 2021 ... That scenario applies directly to your ecommerce conversion rate optimization work. Ecommerce development teams often choose a “waterfall” ...
Apr 23, 2022 ... When it comes to conversion rates on websites, one of the easiest ways to increase an e-commerce site's sales rate is to offer discounts on ...
May 21, 2025 ... Social proof is a powerful means of persuasion. Getting others to promote you is infinitely more effective than promoting yourself.
Sep 14, 2023 ... Are you convinced your company would benefit from an increased focus on conversion rate optimization (CRO), but the decision-maker at your ...
Apr 13, 2021 ... That process is Conversion Rate Optimization (CRO). CRO is one of the most underrated and profitable marketing strategies. It checks off all the ...
Feb 18, 2026 ... Finding the right conversion rate optimization partner can mean the difference between plateauing growth and unlocking millions in additional ...
Apr 13, 2021 ... When your consumers buy into the value of what you're doing, and how you're doing it, you'll begin seeing improvements in conversion rates ...