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How to Understand Shopping Cart Abandonment (and How to Reduce It)

By The Good
1 minute read | Last Updated: June 23, 2017

Shopping cart abandonment is a big issue. On average, 68.5% of all ecommerce shopping carts are
abandoned by customers before checkout.

We know it can be discouraging to go to all the work of attracting your target client to your website, put items in their cart, only to have them leave moments later before completing their order.

The truth is, this is a surprisingly common occurrence. The good news is, there are a number of effective solutions to reduce this cart abandonment.

That’s why we produced this white paper on shopping cart abandonment.

Take a look at what’s included:

  • What is shopping cart abandonment?
  • Why does it happen?
  • What can be done?
  • How The Good can help you.

To continue reading the full white paper, please complete the form below: