user research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Study your target users to understand their behaviors, needs, and motivations.
Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.
by Natalie Thomas // 9 min read
Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.
by Jon MacDonald // 10 min read
Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.
by Laura Bosco // 37 min read
A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.
by Jon MacDonald // 6 min read
A site created for everyone is a site that converts no one. One of the best ways to align your site with your audience is to develop personas.
by The Good // 5 min read
Market segmentation is an effective way to understand the distinct groups that you serve so you can improve their unique customer experiences and increase conversions.
by Jon MacDonald // 7 min read
Natalie Thomas
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9 min read
Jon MacDonald
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10 min read
Laura Bosco
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37 min read
