user research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Study your target users to understand their behaviors, needs, and motivations.
In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.
by Jon MacDonald // 12 min read
At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.
by Jon MacDonald // 8 min read
As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.
by Sumita Paulson // 15 min read
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
by Jon MacDonald // 11 min read
Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.
by Natalie Thomas // 9 min read
Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.
by Jon MacDonald // 10 min read
Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.
by Laura Bosco // 37 min read
Jon MacDonald
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12 min read
Sumita Paulson
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15 min read
Natalie Thomas
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14 min read
Laura Bosco
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37 min read