user research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Study your target users to understand their behaviors, needs, and motivations.
As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.
by Sumita Paulson // 15 min read
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
by Jon MacDonald // 11 min read
Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.
by Natalie Thomas // 9 min read
Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.
by Jon MacDonald // 10 min read
Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.
by Laura Bosco // 37 min read
A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.
by Jon MacDonald // 6 min read
A site created for everyone is a site that converts no one. One of the best ways to align your site with your audience is to develop personas.
by The Good // 5 min read
Sumita Paulson
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15 min read
Natalie Thomas
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14 min read
Jon MacDonald
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11 min read
Laura Bosco
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37 min read
