Good Question
All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.
by Katie Encabo // 4 min read
Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.
by Maggie Paveza // 2 min read
Customer Experience
At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.
by Jon MacDonald // 8 min read
Optimization
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
by Jon MacDonald // 11 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Data & Analytics
Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.
by Jon MacDonald // 10 min read
Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.
by Laura Bosco // 37 min read
A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.
by Jon MacDonald // 6 min read