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how to improve customer experience for customer satisfaction

Customer Experience

Why Ecommerce Customer Experience Matters (and What to Do About It)

At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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UX Research Process - Header

Conversion Rate Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas Natalie Thomas // 14 min read

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cro audit and qualitative vs quantitative research and landing page header

Conversion Rate Optimization

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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Header - customer journey map

Customer Experience

How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by Natalie Thomas Natalie Thomas // 13 min read

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heatmaps, click maps, scroll maps

Data & Analytics

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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two-women-in-customer-research-interview

Customer Experience

Customer Research: The Most Underappreciated Strategy In Your Toolkit

Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.

by laura-bosco-profile-picture Laura Bosco // 37 min read

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ecommerce-brand-value-code-freeze

Conversion Rate Optimization

How to Take Advantage of a Code Freeze to Boost Conversions

A major mistake brands make is letting a code freeze stop their progress. A code freeze is the perfect time to test and optimize to drive higher sales.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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