user research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Study your target users to understand their behaviors, needs, and motivations.
Your trial cohort is not a single audience, and the users most likely to convert are sending you signals from day one. Here's how to find them, understand their intent, and build an onboarding experience that responds to what they're actually trying to do.
by Caroline Appert // 11 min read
We collected common UX research questions and got our team of experts to share how they would answer them.
by Jon MacDonald // 18 min read
The hype is real. The results are more complicated. Here's what our team actually found after weeks of hands-on testing.
by Katie Encabo // 17 min read
We are sharing our interpretation of this crucial ux research framework for teams that need answers, not just data.
by Natalie Thomas // 12 min read
Stop guessing what messages resonate. Let customers tell you what matters most when they're deciding whether to trust your business.
by Sumita Paulson // 10 min read
When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.
by Maggie Paveza // 23 min read
The hidden revenue sitting in your existing customer base might be worth more than all your acquisition efforts combined.
The right discovery research can turn user insights into strategic product decisions that drive growth.
by Lexi Traylor // 7 min read
Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.
by Natalie Thomas // 7 min read
Caroline Appert
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11 min read
Jon MacDonald
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18 min read
Katie Encabo
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17 min read
Natalie Thomas
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12 min read
Sumita Paulson
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10 min read
Maggie Paveza
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23 min read
Lexi Traylor
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7 min read
