How to convert free trial users to paying customers?

Optimization

How to Convert Free Trial Users to Paying Customers

We've collected 9 strategies (with examples of each) to improve your free-to-paid trial conversion rate. Keep reading to see which could help your digital product.

by maggie paveza Maggie Paveza // 12 min read

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prototyping on the desktop

Optimization

What Is Prototyping And Why Is Mid Fidelity Its Unsung Hero In Rapid Testing?

Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.

by Lexi Traylor // 6 min read

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D&C 95 title image

Drive & Convert

Drive and Convert (Ep. 095): How to Leverage AI in UX Optimization

Jon and Ryan touch on the many uses of ChatGPT AI when it comes to optimizing the digital user experience.

by Angel Earnshaw // 32 min read

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ux form design examples header

Customer Experience

10 Principles of Good UX Form Design (+ Winning Form Design Examples)

These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.

by Maria Balus profile photo Maria Balus // 11 min read

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UX Research Process - Header

Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas headshot Natalie Thomas // 14 min read

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b2b-website-design-header

Customer Experience

Usability Audits 101: Why and How They’re Crucial for Ecommerce

Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.

by Natalie Thomas headshot Natalie Thomas // 9 min read

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Header - user centered design

Optimization

Ecommerce User-Centered Design: Core Principles That Drive Better Results

User-centered design improves your customers' experience and your conversion rate. It's a win-win. Here are 12 principles that drive results.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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Image of a user going through one of the best onboarding experiences

Customer Experience

User Onboarding: Building A Digital Experience That Converts & Retains [With Examples]

These are the key principles of user onboarding that will help you build an experience that converts and retains.

by justin photo Justin Millan // 13 min read

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header - good bad and ugly

Optimization

The Good, the Bad, and the Questionable – August 2020

In this Insight series we look at some of the best (and worst) online experiences our team has encountered.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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