personalization
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Deliver tailored experiences to different user segments based on behavior or preferences.
Your trial cohort is not a single audience, and the users most likely to convert are sending you signals from day one. Here's how to find them, understand their intent, and build an onboarding experience that responds to what they're actually trying to do.
by Caroline Appert // 11 min read
When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.
by Maggie Paveza // 23 min read
How smart ecommerce brands reframe price disadvantages into a competitive optimization strategy.
by Jon MacDonald // 8 min read
Increasing your average order value is a powerful way to grow your overall sales. Follow these nine tactics to get started.
by Caroline Appert // 12 min read
Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.
by Maggie Paveza // 14 min read
Consumers are willing to pay a premium for customized products. Let's dive into how ecommerce brands can approach their personalization strategy and meet the demand for more customization.
by Caroline Appert // 10 min read
With the rising threat of package theft in recent years, ship-to-store delivery options have become a necessary move for ecommerce retailers.
by David Hoos // 6 min read
Good ecommerce personalization starts with understanding exactly what it is and isn’t, and how it is employed most effectively.
by David Hoos // 10 min read
We recently wrote a guest post for our friends at Lytics. Read our summary and check out the full article.
by Jon MacDonald // 0 min read
Caroline Appert
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11 min read
Maggie Paveza
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23 min read
Jon MacDonald
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8 min read
David Hoos
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6 min read
