personalization
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Deliver tailored experiences to different user segments based on behavior or preferences.
Increasing your average order value is a powerful way to grow your overall sales. Follow these nine tactics to get started.
by Caroline Appert // 12 min read
Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.
by Maggie Paveza // 14 min read
Consumers are willing to pay a premium for customized products. Let's dive into how ecommerce brands can approach their personalization strategy and meet the demand for more customization.
by Caroline Appert // 10 min read
With the rising threat of package theft in recent years, ship-to-store delivery options have become a necessary move for ecommerce retailers.
by David Hoos // 6 min read
Good ecommerce personalization starts with understanding exactly what it is and isn’t, and how it is employed most effectively.
by David Hoos // 10 min read
We recently wrote a guest post for our friends at Lytics. Read our summary and check out the full article.
by Jon MacDonald // 0 min read
Market segmentation is an effective way to understand the distinct groups that you serve so you can improve their unique customer experiences and increase conversions.
by Jon MacDonald // 7 min read
You love it when your local coffee shop barista remembers your name and knows exactly how you like your morning latte. Customers on your website are no different, and they now expect a personalized shopping experience.
by Jon MacDonald // 13 min read
Your customers are telling you what content they want, here's how to give it to them
by Jon MacDonald // 4 min read
Caroline Appert
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12 min read
Maggie Paveza
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14 min read
David Hoos
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6 min read
Jon MacDonald
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0 min read
