guest post

Crafting Better Web Personalization Experiences

We recently wrote a guest post for our friends at Lytics. Read our summary and check out the full article.

Summary: It is important, now more than ever, that brands incorporate web personalization experiences into their online strategy. Aligning a website’s user experience with customer needs is critical to the online success of any company.

How important is it?

  • 75% of online customers say irrelevant content negatively affects their online user experience.
  • 85% of retailers believe they must have a unified personalization strategy in place.
  • Only 23% have a personalization strategy in place today.

Read the full article, Crafting Better Web Personalization Experiences, on the Lytics blog.

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