first 30

Discover the importance of the first 30 days of the user experience and how to optimize it.

How To Use Onboarding Segmentation To Convert The Ones Who Matter.

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Not All Trial Users Are Equal: How To Use Onboarding Segmentation To Convert The Ones Who Matter

Your trial cohort is not a single audience, and the users most likely to convert are sending you signals from day one. Here's how to find them, understand their intent, and build an onboarding experience that responds to what they're actually trying to do.

by caroline appert profile picture Caroline Appert // 11 min read

User experiencing one of the SaaS trial strategies on their mobile device.

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Free Trial vs. Freemium vs. Reverse Trial: SaaS Trial Strategies & The Tradeoffs That Can Shape Your First 30 Days

Three SaaS trial strategies. Three psychological dynamics. Three different ways users can fall out before they ever convert. Know the difference before you build.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 15 min read

The promise to experience gap affects SaaS conversions and retention.

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Understanding The Promise-To-Experience Gap And How It Impacts SaaS Retention

Your SaaS trial window is shorter than you think. Here's where the gap between what you promise and what users experience is quietly killing conversions (and your retention).

by caroline appert profile picture Caroline Appert // 6 min read