email marketing
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Develop high-performing email programs that nurture leads, drive conversions, and strengthen customer relationships.
Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.
by Maggie Paveza // 5 min read
In this episode, Jon and Ryan discuss the importance for ecommerce brands to prepare ahead of time for the holiday season. They highlight the need for flexibility, creative thinking, and setting realistic expectations with finance teams.
by Angel Earnshaw // 31 min read
The customer journey doesn’t end after they click the checkout button. Learn how to maximize your post-purchase flow to boost conversions.
by Jon MacDonald // 9 min read
In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.
by Angel Earnshaw // 34 min read
In this episode, Jon and Ryan discuss why you should focus on your email marketing to drive traffic, convert customers, and create an email database. They discuss five proven strategies successfully scale your email campaign.
by Angel Earnshaw // 24 min read
In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.
Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.
by Caroline Appert // 9 min read
We’ve collected 5 ways you can use SMS and email marketing to focus your ecommerce efforts and see big results.
by James Sowers // 8 min read
Going out-of-stock can leave potential customers with a bad user experience and lead to missed sales. Use these steps to rescue out-of-stock revenue.
by Jon MacDonald // 16 min read