ecommerce

Build and optimize ecommerce experiences that drive sales, increase customer satisfaction, and maximize lifetime value. These articles cover topics like product page optimization, shopping cart enhancements, and mobile commerce best practices.

D&C 93 website audit title card

ecommerce

Drive and Convert (Ep. 093): Why November is the Most Underrated Time for a Website Audit

Jon and Ryan discuss the benefits of conducting a website audit in November and how it can set you up for success in 2024.

by Angel Earnshaw // 28 min read

data driven marketing - customer acquisition costs google analytics reports

ecommerce

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas headshot Natalie Thomas // 11 min read

customer centric approach

ecommerce

The Importance of a Customer-Centric Approach in Creating Digital Experiences

The digital landscape is constantly changing and evolving, but one thing remains the same: it’s always crucial to listen to your customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 14 min read

ecommerce

Drive and Convert (Ep. 092): What You Need to Know About SEO Right Now

There is no "hacking" SEO. It takes time, money and energy, but there is a great ROI. Jon and Ryan discuss what you need to know to build the right growth strategy for your SEO.

by Angel Earnshaw // 32 min read

ecommerce gamification

ecommerce

Ecommerce Gamification: How To Engage Customers Like A Winning SaaS Company

Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.

by Maya Merrill // 10 min read

woman conducting website audit on laptop

ecommerce

Why November Is The Most Underrated Time Of Year To Conduct An Ecommerce Website Audit

Don’t miss the opportunity to set yourself up for success in 2026. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.

by Katie Encabo // 6 min read

ecommerce

Drive and Convert (Ep. 091): Turning One-Time Buyers into Loyal Subscribers

Jon and Ryan dive into the world of subscriptions and uncover the secrets to creating loyal, lifelong customers.

by Angel Earnshaw // 35 min read

digital customer expectations

ecommerce

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

ROAS D&C episode

ecommerce

Drive and Convert (Ep. 090): What is a Good ROAS (Return on Ad Spend)?

Jon and Ryan explore the importance of setting unique ROAS goals and why there shouldn't be a one-size-fits-all approach to ROAS.

by Angel Earnshaw // 31 min read