Drive & Convert

Drive and Convert (Ep. 091): Turning One-Time Buyers into Loyal Subscribers

Jon and Ryan dive into the world of subscriptions and uncover the secrets to creating loyal, lifelong customers.

by Angel Earnshaw // 35 min read

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digital customer expectations

Customer Experience

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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ROAS D&C episode

Drive & Convert

Drive and Convert (Ep. 090): What is a Good ROAS (Return on Ad Spend)?

Jon and Ryan explore the importance of setting unique ROAS goals and why there shouldn't be a one-size-fits-all approach to ROAS.

by Angel Earnshaw // 31 min read

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iterative testing

Optimization

Iterative Testing that Drove Results for Our Clients

You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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what is a good conversion rate

Drive & Convert

Drive and Convert (Ep. 089): What is a Good Conversion Rate?

Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.

by Angel Earnshaw // 28 min read

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ecommerce team structure

Company Culture

Your Ecommerce Team Should Be Part Of Your Sales Department

Leave marketers to do what they do best: drive traffic to your site and build a beloved brand. Then, your ecommerce managers can focus on building an on-site user experience that converts.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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product reviews page

Optimization

How to Leverage Product Reviews to Improve Conversion Rates

There's nothing more valuable than a happy customer. They are essential to building trust with your potential buyers through product reviews.

by caroline appert profile picture Caroline Appert // 11 min read

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episode title card

Drive & Convert

Drive and Convert (Ep. 088): The Future of Attribution and AI

Jon and Ryan unpack insights gained from recent events at Google and Logical Position. Listen for answers to questions like 'what is the future of attribution and AI?' to 'what strategies should I consider for the holidays?'

by Angel Earnshaw // 31 min read

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Optimization

9 Reasons Why Brands Don’t Invest in CRO

While research shows that CRO is a good investment, some decision-makers still hesitate to take the next step. Here are nine reasons why people are afraid to say ‘yes’ to conversion rate optimization.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 15 min read

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