ecommerce

Build and optimize ecommerce experiences that drive sales, increase customer satisfaction, and maximize lifetime value. These articles cover topics like product page optimization, shopping cart enhancements, and mobile commerce best practices.

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ecommerce

How to Offer Free Shipping the Right Way

Offering free shipping increases conversions, but when it's done poorly, it can hurt your bottom line. To do it right, you need to tailor it to your business.

by David Hoos headshot David Hoos // 9 min read

ecommerce

How to Get More From Your Transactional Emails

Research indicates that transactional emails are opened up to 8X more often than promotional emails. They represent one of the biggest – yet most underutilized marketing opportunities.

by David Hoos headshot David Hoos // 7 min read

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ecommerce

Why Custom Packaging is Essential to Creating a Consistent Brand Experience

Custom product packaging plays an important role in maintaining a consistent brand experience offline.

by Phil Forbes // 8 min read

ecommerce

The Essential Website Accessibility Guidelines

Web content accessibility guidelines are becoming more strict each year. Now is the time to optimize your site to meet the needs of rapidly changing accessibility requirements.

by Rudy Klobas // 11 min read

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ecommerce

6 Common Types of Ecommerce Fraud and How to Fight Them

Ecommerce fraud takes many forms, including account takeover fraud, friendly fraud, card testing fraud, and more. To reduce the impact ecommerce fraud has on your store, you need to understand the specific fraud type and source.

by Bolt Company logo Bolt // 12 min read

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ecommerce

How RFM Analysis Helps You Segment and Convert Customers Better

RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.

by David Hoos headshot David Hoos // 8 min read

ecommerce

Ecommerce Customer Retention: How to Unlock Repeat Conversion Success

Every business needs repeat customers in order to drive growth. But that’s easier said than done. Here’s how CRO can boost ecommerce customer retention.

by Jon MacDonald // 12 min read

ecommerce

How to Leverage Ship-to-Store for Better Experiences (and Conversions)

With the rising threat of package theft in recent years, ship-to-store delivery options have become a necessary move for ecommerce retailers.

by David Hoos headshot David Hoos // 6 min read

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ecommerce

A User’s Guide to Google Analytics Users Flow Report

Learn how the Users Flow report can point out roadblocks and help you make changes to enhance your user experience.

by David Hoos headshot David Hoos // 7 min read