what is a good conversion rate

Drive & Convert

Drive and Convert (Ep. 089): What is a Good Conversion Rate?

Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.

by Angel Earnshaw // 28 min read

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how to improve customer experience for customer satisfaction

Customer Experience

Why Ecommerce Customer Experience Matters (and What to Do About It)

At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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Dynojet website open on desktop and mobile devices

Optimization

How Removing Assumptions and Bringing in an Outside Perspective Led to Over $5 Million in Annualized Revenue Gains

Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.

by caroline appert profile picture Caroline Appert // 6 min read

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ecommerce metrics being viewed on computer

Data & Analytics

The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What

Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Drive and Convert Episode 68 Feature Image

Drive & Convert

Drive and Convert (Ep. 068): Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 24 min read

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Podcast

The Power of Social Proof and Data-Driven Decisions with Kate Cannova

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.

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People shaking hands over a desk

Customer Experience

How To Build Personas For More Inclusive Design [A 10-Step Process]

We're on a mission to make the internet a better place for everyone. With this 10-step process, we begin to do just that.

by Karthiyesan Balasankar Karthiyesan Balasankar // 13 min read

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effective conversion strategy header

Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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cro audit and qualitative vs quantitative research and landing page header

Optimization

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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