D&C title card

Drive & Convert

Drive and Convert (Ep. 097): You’ve Got Data! Now What?

Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.

by caroline appert profile picture Caroline Appert // 19 min read

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Drive & Convert

Drive and Convert (Ep. 096): Going from WTF to YAY with GA4

Jon and Ryan tackle GA4 challenges and share tips to overcome hurdles in the evolving data analytics landscape.

by Angel Earnshaw // 28 min read

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person doing research

Good Question

What Should We Do With All Of The Customer Data We’ve Collected?

All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.

by Katie Encabo // 4 min read

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people doing user testing

Good Question

How is user testing different from user research?

Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.

by maggie paveza Maggie Paveza // 2 min read

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ROAS D&C episode

Drive & Convert

Drive and Convert (Ep. 090): What is a Good ROAS (Return on Ad Spend)?

Jon and Ryan explore the importance of setting unique ROAS goals and why there shouldn't be a one-size-fits-all approach to ROAS.

by Angel Earnshaw // 31 min read

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what is a good conversion rate

Drive & Convert

Drive and Convert (Ep. 089): What is a Good Conversion Rate?

Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.

by Angel Earnshaw // 28 min read

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how to improve customer experience for customer satisfaction

Customer Experience

Why Ecommerce Customer Experience Matters (and What to Do About It)

At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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Dynojet website open on desktop and mobile devices

Optimization

How Removing Assumptions and Bringing in an Outside Perspective Led to Over $5 Million in Annualized Revenue Gains

Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.

by caroline appert profile picture Caroline Appert // 6 min read

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ecommerce metrics being viewed on computer

Data & Analytics

The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What

Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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