Insights Hub customer research

customer research

Customer research provides insights that drive more effective optimization strategies. Explore the investigation of customer needs, preferences, behaviors, and pain points to inform business decisions.

customer research

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas // 14 min read

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customer research

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald // 11 min read

customer research

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers // 10 min read

customer research

How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by Natalie Thomas // 13 min read

customer research

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald // 10 min read

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customer research

How Six Ecommerce Brands Uncovered Customer Needs That Improved Their Business

Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.

by Laura Bosco // 22 min read

customer research

Customer Research: The Most Underappreciated Strategy In Your Toolkit

Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.

by Laura Bosco // 37 min read

customer research

7 Types of Customers and How to Convert Each of Them

You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online.

by Jon MacDonald // 12 min read

customer research

How to Run Concurrent A/B Tests without Compromising Results

Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.

by Natalie Thomas // 6 min read