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Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas headshot Natalie Thomas // 14 min read

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Optimization

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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conversion funnel analysis

Customer Experience

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers James Sowers // 10 min read

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Customer Experience

How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by Natalie Thomas headshot Natalie Thomas // 13 min read

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heatmaps, click maps, scroll maps

Data & Analytics

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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Customer Experience

How Six Ecommerce Brands Uncovered Customer Needs That Improved Their Business

Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.

by laura-bosco-profile-picture Laura Bosco // 22 min read

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Customer Acquisition

7 Types of Customers and How to Convert Each of Them

You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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a/b tests

Optimization

How to Run Concurrent A/B Tests without Compromising Results

Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.

by Natalie Thomas headshot Natalie Thomas // 6 min read

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Customer Experience

The Best Customer Satisfaction Survey Questions (for Top Growth Insights)

Data can show you what happened, but how do you understand why? Using a customer satisfaction survey is the key. Here are the best questions you should be asking.

by David Hoos headshot David Hoos // 17 min read

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