digital customer expectations

Customer Experience

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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roadmapping in optimization process

Optimization

Compound Learnings From Your Experimentation Program With An End Of Year Roadmapping Exercise

Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.

by maggie paveza Maggie Paveza // 7 min read

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iterative testing

Optimization

Iterative Testing that Drove Results for Our Clients

You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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wireframe design on a notebook

Optimization

Before Redesigning Your Website, Try This (Our Proven Framework for Wireframe Design Briefs)

Wireframing provides a blueprint for your website. Without it, you waste resources on a design that doesn't convert or satisfy users.

by Natalie Thomas headshot Natalie Thomas // 11 min read

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The Telegraph subscription page

Optimization

How to Create Successful Subscription Pages: Tips and Winning Examples

This guide tackles the what, why and how of optimizing your subscription pages for more conversions, less abandonment and a better UX.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 14 min read

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how to improve customer experience for customer satisfaction

Customer Experience

Why Ecommerce Customer Experience Matters (and What to Do About It)

At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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episode title with photo of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 085): Nine Strategies to Increase Average Order Value

In this episode, Jon and Ryan discuss how you can draw more value from your existing customers by using nine strategies that are proven to increase AOV.

by Angel Earnshaw // 37 min read

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product led growth through leveraging ROPES framework

Optimization

Leverage Product-Led Growth with the ROPES Framework

With the help of our proprietary ROPES framework, SaaS companies can leverage product-led growth and boost conversions.

by Natalie Thomas headshot Natalie Thomas // 17 min read

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customer browsing mobile menu design on ecommerce website

Customer Experience

5 Strategies for Improving Mobile Menu Design From Our Pattern Library

Mobile menu design is not a one-size-fits-all approach. Here are winning strategies from our own pattern library to help you get started.

by Angel Earnshaw // 10 min read

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