Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.
While research shows that CRO is a good investment, some decision-makers still hesitate to take the next step. Here are nine reasons why people are afraid to say ‘yes’ to conversion rate optimization.
by Jon MacDonald // 15 min read
The ultimate Cyber Monday and Black Friday guide for ecommerce businesses gearing up for holiday traffic.
by Jon MacDonald // 24 min read
Wireframing provides a blueprint for your website. Without it, you waste resources on a design that doesn't convert or satisfy users.
by Natalie Thomas // 11 min read
With the help of our proprietary ROPES framework, SaaS companies can leverage product-led growth and boost conversions.
by Natalie Thomas // 17 min read
There is no magic number when it comes to a good conversion rate. Instead, brands should focus on continuous improvement and optimization.
by Jon MacDonald // 9 min read
Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.
Low traffic doesn’t mean CRO is off the table. Learn the different types of validation you can use to optimize for conversions.
by Jon MacDonald // 12 min read
The more user-friendly your navigation is, the more time users will spend on your site. Here's how you can give them the best experience.
by Jon MacDonald // 16 min read
Jon MacDonald
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15 min read
Natalie Thomas
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8 min read
Jon MacDonald
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15 min read
