conversion rate optimization agencies

Optimization

How To Evaluate An Optimization Team

Here are the things you should be asking an optimization team to determine if they are the right fit for you and your company.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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what is peeking feature image

Optimization

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by maggie paveza Maggie Paveza // 6 min read

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person running too many tests online

Good Question

What is the problem with running too many tests?

You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.

by caroline appert profile picture Caroline Appert // 3 min read

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Customer Experience

Expert Guide on Ecommerce Returns: Why They Happen & How to Reduce Them

Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.

by caroline appert profile picture Caroline Appert // 13 min read

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woman conducting website audit on laptop

Optimization

Why November Is The Most Underrated Time Of Year To Conduct An Ecommerce Website Audit

Don’t miss the opportunity to set yourself up for success in 2025. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.

by Katie Encabo // 6 min read

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roadmapping in optimization process

Optimization

Compound Learnings From Your Experimentation Program With An End Of Year Roadmapping Exercise

Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.

by maggie paveza Maggie Paveza // 7 min read

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iterative testing

Optimization

Iterative Testing that Drove Results for Our Clients

You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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product reviews page

Optimization

How to Leverage Product Reviews to Improve Conversion Rates

There's nothing more valuable than a happy customer. They are essential to building trust with your potential buyers through product reviews.

by caroline appert profile picture Caroline Appert // 11 min read

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two people working on rapid validation

Optimization

What is Rapid Testing and How is it Different from A/B Testing?

We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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