Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
If your products require sizing, an online sizing chart is essential. It increases conversions, reduces returns, and improves the consumer experience.
by Jon MacDonald // 7 min read
Does making a website more user friendly really provide any value? The answer is yes, and we show you why.
Learn how to identify the main pathway your visitors take to purchase from you and how to encourage visitors to take your preferred customer journey.
by Jon MacDonald // 8 min read
Customer Acquisition
Your conversion rate is like compound interest for your ecommerce sales. Optimize it, and you'll multiply your revenue exponentially.
by David Hoos // 13 min read
Like physical desire paths in city planning, digital desire paths help you see what your customers want, and simplify their pathway to get there.
by Jon MacDonald // 28 min read
We recently wrote a guest post for our friends at Entrepreneur. Read the introduction and check out the full article.
by The Good // 1 min read
Make the effort to invest in your 404 pages, and you’ll turn a user experience challenge into a page that contributes to your growth.
Email marketing is an incredibly effective channel for driving conversions. Here we outline the foundation and components of an effective email strategy.
by Jon MacDonald // 9 min read
The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.
by Don Sturgill // 11 min read
Jon MacDonald
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7 min read
Jon MacDonald
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7 min read
David Hoos
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13 min read
Don Sturgill
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11 min read