With that advent of smart shopping campaigns, it has become ridiculously easy to start spending money on Google shopping ads and to see some return. But one area that's become overlooked is text ads. Ryan explains why you shouldn't be sleeping on text ads if you want to push your brand further.

by James Sowers // 23 min read

Digital marketing can start the fire, but CRO adds fuel to the fire. Yet, it seems every business has this bank of excuses on why CRO can't happen now, or why it doesn't make sense. Today Jon overcomes these objections and explains why CRO can be of such a high value to your business.

by James Sowers // 30 min read

There's no end to new platforms popping up and claiming to be the next great source of traffic to your business. First there was Yahoo. Then Google. Then Facebook. Then Twitter. Then Instagram. Then TikTok. Then… well, the list goes on and it will forever be growing too.

by James Sowers // 26 min read

Product descriptions may seem straightforward, but if done right they can significantly improve conversion rates. Today Jon explains why product descriptions are one of the most effective changes you can change to your website and how to write great product descriptions that will convert.

by James Sowers // 31 min read