Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
A website's design and usability are two very different things. Design may look nice but usability is key to conversions. Use these three design principles to improve your user experience and increase conversions.
by Jon MacDonald // 8 min read
Running multiple tests to optimize your site, based on how your customers actually shop, is the best opportunity for improving online revenues, customers and leads.
by Jon MacDonald // 2 min read
Customer Acquisition
We surveyed some of the most knowledgeable voices in marketing to look deeper into the most complex challenges CMO’s face every day. This is what we learned.
by Jon MacDonald // 7 min read
Video marketing allows you to say more in less time. It’s an effective way to drive traffic and convert that traffic into sales. Explore these ten ways to drive conversions with YouTube.
by The Good // 5 min read
Your customer service team can provide a great peek into your customer experience. Their insights can show you improvements that can produce immediate results.
by Shaun Tinney // 4 min read
Evergreen content ideas can help support your user experience and ensure your site converts and generates the revenue you expect.
by David Hoos // 11 min read
Online review management is increasingly important. Most shoppers now look for online reviews, and won’t even consider a purchase without them. Reviews are that critical.
by Jon MacDonald // 9 min read
You love it when your local coffee shop barista remembers your name and knows exactly how you like your morning latte. Customers on your website are no different, and they now expect a personalized shopping experience.
by Jon MacDonald // 13 min read
The question is not if you should make your store visible to shoppers in other countries. Rather, it is whether or not you want to make it easy for them to buy from you.
by Jon MacDonald // 12 min read
Jon MacDonald
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Jon MacDonald
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Shaun Tinney
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4 min read
David Hoos
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11 min read
