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Conversion Rate Optimization

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas Natalie Thomas // 13 min read

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Conversion Rate Optimization

Leveraging Social Proof to Improve Your Conversion Rate

Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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Conversion Rate Optimization

Improve Your Website With The StoryBrand Framework & Other Copywriting Tactics

Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.

by James Sowers James Sowers // 9 min read

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Customer Experience

Product Customization: How Ecommerce Businesses Can Get It Right

Consumers are willing to pay a premium for customized products. Let's dive into how ecommerce brands can approach their personalization strategy and meet the demand for more customization.

by caroline appert profile picture Caroline Appert // 10 min read

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Customer Experience

How To Build Personas For More Inclusive Design [A 10-Step Process]

We're on a mission to make the internet a better place for everyone. With this 10-step process, we begin to do just that.

by Karthiyesan Balasankar Karthiyesan Balasankar // 13 min read

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unique selling proposition example

Customer Acquisition

14 Powerful Unique Selling Proposition Examples From Real-Life Brands

These ecommerce and SaaS unique selling proposition examples will inspire your marketing efforts and help you convert more website visitors into buyers.

by caroline appert profile picture Caroline Appert // 10 min read

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Conversion Rate Optimization

Do I Need a Full Scale Redesign or Optimization? 

If you're thinking about redesigning your site, here's how to tell if you need a complete overhaul or if an optimization strategy is right for you.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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faq-pages-header

Conversion Rate Optimization

Why FAQ Pages Are Almost Always a Bad Idea (And What to Do About It)

Your FAQ page may be doing more harm than good to your business. Here’s why it’s not essential to your ecommerce success (and what you can do instead).

by James Sowers James Sowers // 18 min read

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product detail page design example ux

Conversion Rate Optimization

Your Guide To Building A Product Detail Page That Boosts Sales

Are your visitors getting stuck when they get to your products? Utilize these actionable tactics to build product detail pages that convert.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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