What would it be like if you brought homepage carousels into your retail stores? Watch this 15 second Instagram video.
by The Good // 0 min read
Customer Acquisition
To increase email signups, many brands have resorted to disruptive and ill-timed email collection tactics like email pop-ups. There's a better way.
by Neil Sniffen // 4 min read
Brands need to cultivate relationships with the their consumers; to do that, they first have to stop talking about themselves.
by Neil Sniffen // 3 min read
Optimization
Insights and inspiration for active lifestyle brands looking to satisfy rising consumer expectations and maximize retail revenue potential in stores, on mobile, and online with better digital purchase experiences.
by The Good // 36 min read
Don't look to your competitors for e-commerce best practices, focus on building features and creating great experiences that will help customers buy from you.
by Shaun Tinney // 5 min read
To successfully serve multiple consumer types through a single web site in a way that will convert for all audiences, website content must be organized either by consumer type first or consumer goal first.
by Jon MacDonald // 5 min read
After surveying, interviewing, and testing effective site design with thousands of our client’s customers, we’ve put together a compilation of ecommerce best practices for brands.
by The Good // 26 min read
Data & Analytics
Your brand could be sitting on a pile of data that would enable you to tailor your ecommerce website to the needs of customers -- if you only knew how.
by Jon MacDonald // 3 min read
Focus on creating content that helps customers understand the unique value of your product and why they would be smart to purchase it.
by Shaun Tinney // 3 min read