User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

ecommerce tracking & analytics
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ecommerce

How to Prepare Your Ecommerce Site for the GDPR

While the GDPR may represent an extra burden to your business, it may also deliver some long term benefits.

by David Hoos headshot David Hoos // 6 min read

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data driven

10 Steps to Choosing the Best Testing Platform for Your Website

It's important to consider these 10 touch points before deciding on one of the most crucial tools in your ecommerce toolkit.​

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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case study

How Sears Lost Competitive Advantage – Beware of This Fallacy

In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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data driven

The Quickstart Guide to Data-Driven Marketing

The more you know about your customers and their preferences, the better equipped you are to serve them.

by David Hoos headshot David Hoos // 7 min read

guest post

data driven

Data-Driven Marketing: The Moneyball Method

We recently wrote a guest post for our friends at Inc.com. Read the introduction and check out the full article.

by The Good // 1 min read

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data driven

Bounce Rate 101: What It Is, How to Measure It & How to Reduce It

Bounce rate is one of the most monitored metrics in online marketing. It can provide great insights if you know how to interpret it. Here's how to get started.

by Aja Frost // 7 min read

guest post

data driven

Getting Started with Data-Driven Design

We recently wrote a guest post for our friends at InVision. Read our summary and check out the full article.

by The Good // 1 min read

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b2b

7 Simple Ways Ecommerce Brands Can Frustrate Retailers

Many ecommerce brands rely on their retail partners for the bulk of their annual revenue. Learn how to avoid upsetting those relationships by selling direct to consumer through a brand site.

by shaun tinney profile photo Shaun Tinney // 4 min read

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data driven

How Attribution Modeling Helps Overcome Big Data Challenges

Attribution modeling is one powerful way to help you discover your most helpful insights within a maze of marketing data.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read