customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
Data can show you what happened, but how do you understand why? Using a customer satisfaction survey is the key. Here are the best questions you should be asking.
by David Hoos // 17 min read
data driven
A data-driven comparison of the costs of building an in-house optimization team versus hiring a third-party firm.
by The Good // 12 min read
research
Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.
by Jon MacDonald // 8 min read
Learn about the seven key performance indicators that will help you grow your ecommerce business.
by James Sowers // 15 min read
ecommerce
While the GDPR may represent an extra burden to your business, it may also deliver some long term benefits.
by David Hoos // 6 min read
It's important to consider these 10 touch points before deciding on one of the most crucial tools in your ecommerce toolkit.
by Jon MacDonald // 12 min read
case study
In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.
by Jon MacDonald // 9 min read
The more you know about your customers and their preferences, the better equipped you are to serve them.
by David Hoos // 7 min read
We recently wrote a guest post for our friends at Inc.com. Read the introduction and check out the full article.
by The Good // 1 min read
David Hoos
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17 min read
Jon MacDonald
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8 min read
James Sowers
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15 min read
