Data & Analytics

All the best ecommerce data analytics insights from The Good, experts in conversion rate optimization. Learn to improve reporting, performance, and more.

Learn the secret to the strategic value of ongoing SaaS user research.

Data & Analytics

What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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Data & Analytics

What is Card Sorting?

Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.

by maggie paveza Maggie Paveza // 15 min read

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Data & Analytics

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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Data & Analytics

This Is The Best Heatmap Software For Researchers (Yes, It Downsamples, And That Is OK)

For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.

by Maria Balus profile photo Maria Balus // 11 min read

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Heuristics for digital experience optimization feature image

Data & Analytics

How To Solve Common Optimization Issues Using Heuristics (With Examples)

Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.

by Maria Balus profile photo Maria Balus // 11 min read

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Data & Analytics

An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization

Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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5-factors scorecard example images

Data & Analytics

An Alternative To Website Benchmarking: The 5 Factors Of Digital Success

Unlock your digital potential with our guide on measuring against top optimization teams. Ditch generic benchmarks and leverage a 5-Factors Scorecard™ for a nuanced approach to success.

by Katie Encabo // 10 min read

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Good Question

What Is The Difference Between Data-informed, Data-backed, And Data-driven?

Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.

by Natalie Thomas headshot Natalie Thomas // 3 min read

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Optimization

How Can I Leverage AI In User Experience Optimization?

AI can either help or harm your digital improvement efforts. Here are tips to make sure it's the former.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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