Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.
by Maria Balus // 11 min read
AI can either help or harm your digital improvement efforts. Here are tips to make sure it's the former.
by Jon MacDonald // 7 min read
Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.
by Jon MacDonald // 8 min read
Our effective ecommerce for brands research report lays out how to turn your brand site into a dominating player in ecommerce.
by Jon MacDonald // 29 min read
Maria Balus
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11 min read
Natalie Thomas
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8 min read
Caroline Appert
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13 min read
Jon MacDonald
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7 min read
